EVALUATION QUESTION 3

What have you learned from your audience feedback? Question 3

Milly: (Slide 1) For our final product, we made our target audience demographics aged 15-25, both male and female. We thought this would be appropriate as our main characters would be relatable to the audience and could use our media text as a form of entertainment or escapism.

(Slide 2) We thought that our secondary target audience would be around the ages of 25-35, who are trying to keep ‘up to date’ with modern films and social issues.

(Slide 3) After we finalised the first draft of our trailer, we showed it to a focus group made up of 15 people between the ages of 17-18 for an in depth review of our progress so far. Focus grouped helped us to gather qualitative data through an interactive setting where the audience could ask us questions. (Slide 4) We handed out feedback sheets with open-ended questions for a detailed answer and focused on the faults, which were more frequent to resolve. This is the feedback questionnaire we used.

 (Slide 5) People found that…

·      There was a confusing narrative due to non-linear editing

·      The music had no disruption, or use a split in time or change the speed, so it did not excite the viewers

·      It needed more focus on individual characters and the relationship between them (especially Ross and Emma)

Will: (Slide 6) Although the ratings from our feedback weren’t necessarily negative, we still had many minor issues to adjust.

·      We look at more related genres on social realism as inspiration for how they presented their narrative (such as Trainspotting and It Follows), Following this, we planned extra filming time for specific shots with Emma with Will and Ross to help the audience establish the relationship between them. Originally, shots were placed non-specifically for an artistic effect; however, we then placed them in a more chronological order.

·      We found a different piece of copyright free music, which we thought anchored the theme of our genre more. The music begun slowly and gradually built up to a climax and then suddenly plunged to a silence to raise enigma.

·      We also created our own police call sound effects on Garage Band to put at the start of our trailer to signify that there had been a death.

Bee: After showing our focus group our final draft, we found that the small installations we made, had a huge impact on their attitude towards our trailer. They found that it was much more ‘excitable’ and ‘intriguing’ as the narrative was clear and the music was more representable of their age group (something they would be more likely to listen too).

(Slide 7)We also published our first draft to YouTube, and then asked viewers if they could answer our questionnaire on Survey Monkey to help improve how people identify our genre. (Slide 8)We also posted the link of the survey on our social media sites such as Facebook and made polls based on our trailer. This was extremely useful as it opened up our trailer to a wider audience, for anyone with access to the internet. (Slide 9) These were some of the answers we received from people that had view our trailer. Unlike AS, where we only used closed-ended questions, we gave people the opportunity to elaborate on how they felt about our trailer for a detailed response.

Katie: We also used audience feedback on other features, such as the title of our trailer. (Slide 10) Originally, we decided to use a subliminal link between the title and the car crash and name it ‘DR10’, which means driving or attempting to drive with a blood alcohol level above the limit. However, we added a poll widget to the sidebar of our blogs to see whether our audience preferred ‘Inertia’ or ‘DR10’. There was a significant difference in the vote, with 72% voting for ‘Inertia’.

Overall, we were really pleased with the outcome of our audience feedback, and responses from our viewers would not of been possible without online technologies.